BA (Hons) Advertising
Advertising students exhibiting at the show have come from the Creative Pathway of the BA (Hons) in advertising. They will have spent three years engaging in the development of advertising ideas, culminating in the imaginative production of effective and creative solutions to advertising problems across every advertising media. Some of these briefs will be set by our agency partners, and students will compete for places at agency critiques. Through the Design & Art Directors Association college membership scheme, these students have had the benefit of our agency partners Euro RSCG Wnek Gosper, EHS Brann and Doner Cardwell Hawkins who have set them demanding and challenging briefs.
BA (Hons) Advertising programme aims:
- To provide an understanding and application of the critical theory and strategic management of advertising and its link with the creative, management and practice of advertising and its related industries.
- To develop a critical understanding of the tri-partite relationship that exists between the advertiser, the agency and the media, and how this relationship both affects and is influenced by the consumer.
- To establish a visual and aural awareness of the requirements of advertising, thecreative process and the linkages with the strategic role of advertising within the competitive business environment.
- To develop the reflective, analytical and evaluative skills required to interpret client briefs, to research, plan and recommend often complex advertising strategies, and produce implement and manage creative advertising campaigns.
- To build confidence in presenting work; debating and discussing it in a professional manner and encourage students to be experimental in their approach.
Student work includes:
Press advertising
Outdoor and poster advertising
Television and cinema commercials
Radio commercials
Ambient media
Direct mail shots
Sales promotion
Point-of-sale-material
Exhibition design Work is presented on a series of displays, workstations
and in portfolios
Enquiries about the programme:
Programme Leader
Nik Oakley
T: 020 8231 2411
E: Nik.Oakley@exchange.tvu.ac.uk
or advertising@tvu.ac.uk
Exhibiting Students
Chris Bothge
Michael Bradley
Sam Dabat
Joshua David
Sam Fairman
Philip Halas
Emily Hunt
Tilal Imam
Emily Jennings
Susi Nestraschil
Daniela Pellizzato
Ozgul Reshat
Harry Roth
Eeva Ruokanen
Emma Scott
Styliani Tsoupeli